Only 24% Of Marketers Have Fully Integrated AI Into Workflows
Screendragon's new survey found 82% of marketing teams still lack connected workflow and asset systems despite the AI rollout.
- 500 US and UK marketing and creative leaders surveyed across finance, retail, tech, healthcare.
- Just 18% of work moves through structured systems; the rest stays ad hoc.
- Only 21% feel confident meeting future demand; 38% still report results by hand.
Why it matters: A tool bolted onto a fragmented process automates the fragmentation, not the outcome it promised.
Screendragon (State of AI in Content and Creative Operations 2026 report, PR Newswire release) ↗ · Jul 21, 20267/21/26