Screendragon 2026 survey: only 24% of marketers integrate AI into workflows

Screendragon's new survey found 82% of marketing teams still lack connected workflow and asset systems despite the AI rollout.

500 US and UK marketing and creative leaders surveyed across finance, retail, tech, healthcare.
Just 18% of work moves through structured systems; the rest stays ad hoc.
Only 21% feel confident meeting future demand; 38% still report results by hand.

Why it matters: A tool bolted onto a fragmented process automates the fragmentation, not the outcome it promised.

Atom Brief