EBU Guide Tells Camera Crews How Not To Sexualize Women Athletes
EBU published 'Raising the Bar' on June 8, drawing on testimony from three Olympic athletes to reshape how cameras frame women's bodies.
- Holly Bradshaw, Ivana Španović and Blanka Vlašić contributed athlete testimony to the guide.
- Guide flags lingering body shots, low camera angles and gratuitous slow motion.
- EBU calls it not a list of restrictions, but proof dignity costs no visual quality.
Why it matters: A voluntary guide admits broadcasters, not athletes, always decided how her body was framed.
European Broadcasting Union (EBU) / European Athletics — 'Raising the Bar' guide ↗ · Jul 19, 20267/19/26 · ✓ Checked✓ Check