Sourced News

Atom Brief

Fri, Jul 17, 2026 · 140 stories · Confirmed · Subscribe
BusinessTech

Apple Reprices Six iPhone Models In Japan As The Yen Slides

Apple's Japan increases run from the iPhone 17e's 8% to the iPhone Air's steepest jump, 11.3%, while U.S. prices held steady.

  • iPhone 17 Pro Max rose to ¥214,800 from ¥194,800, a 10.3% jump.
  • iPhone Air saw the steepest hike, 11.3%, from ¥159,800 to ¥177,800.
  • iPhone 16 and 17e also rose, 8.7% and 8%, the smallest increases.

Why it matters: A currency sliding against the dollar taxes citizens quietly, through every import's price.

MacRumors (Joe Rossignol), confirmed against Apple's Japan online store ↗ · Jul 17, 20267/17/26 · ✓ Checked✓ Check