Google Will Tell You Which Ads Its Own AI Made
The 'How this ad was made' panel lands in My Ad Center across Search, YouTube and Discover, starting July 9.
- Ads built with Google's own generative AI tools get automatic disclosure, no advertiser action required.
- Advertisers using outside AI tools must manually label their own ads; Google does not verify them.
- The rollout builds on Google's SynthID watermark system and its earlier election-ad disclosure rules.
Why it mattersGoogle verifies only ads its own tools built; disclosure for every rival AI stays on the honor system.
Google (official Google blog post, Google Ads/Commerce team) ↗ · Jul 9, 2026 · ✓ Checked