OpenAI's Own 2026 Ad Forecast Outruns The Entire Chatbot Market
eMarketer pegs total chatbot ad revenue, including Google's AI Mode, under $1 billion, while OpenAI alone claims $2.5 billion.
- Entry price to advertise in ChatGPT fell from a $200,000 minimum to $10,000 via Criteo.
- ChatGPT draws nearly 75% of America's 152.9 million generative-AI users, per eMarketer.
- 63% of US adults say ads inside AI answers make them trust the output less.
Why it matters: A firm's forecast for its own product is a sales pitch to unpaid buyers, not evidence.
eMarketer, "FAQ on ChatGPT Advertising: Formats, costs, and early strategies to win" ↗ · Jul 14, 20267/14/26