More Than Half Of Young US Women Follow Health Influencers
Young men trail at 47%, and the gap widens on beauty content: 51% of women hear it often, versus 18% of men.
- Pew surveyed 5,023 US adults in June 2025, then 5,111 more in October.
- Overall, 40% of US adults use influencer health content, 42% of women versus 37% of men.
- On alternative medicine, women hear it often twice as much as men, 21% to 10%.
Why it matters: A generation now takes its health cues from strangers paid by attention, not from a named doctor.
Pew Research Center (Aaron Smith) ↗ · Jul 14, 20267/14/26 · ✓ Checked✓ Check