Global Smartphone Shipments Sink 11% To Weakest Q2 Since 2013
Samsung reclaimed the number one global ranking, closing the quarter with a 24 percent market share overall.
- A worsening DRAM and NAND memory chip shortage drove the global shipment slump.
- Component prices climbed industrywide as manufacturers competed for the same scarce chip supply.
- Counterpoint Research analyst Shilpi Jain published the findings on July 13, 2026.
Why it matters: Samsung makes the memory chips now scarce for rivals, a shortage that lifted it back to the top.
Counterpoint Research (Shilpi Jain) ↗ · Jul 13, 20267/13/26 · ✓ Checked✓ Check