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Sep 15, 2026 · Archive
Tech

Meta Prices Its 'Free' Apps: Subscriptions Now Run To $499 A Month

Meta Prices Its 'Free' Apps: Subscriptions Now Run To $499 A Month

Meta says 15 million users already hold a Meta One subscription or trial, months before today's global rollout.

  • Individual plans start at $7.99 for Core and $19.99 for Premium across Instagram, Facebook and WhatsApp.
  • Business and creator tiers run $14.99 to $499 monthly, adding AI tools like Muse image generation.
  • Meta says the 'core experience' across its apps and Meta AI will stay free for everyone.

Why it matters: Meta One doesn't sell a new tool: it prices, tier by tier, the dependence the company spent two decades building for free.

Meta Newsroom ↗ · Sep 15, 20269/15/26