Michelle Obama's When We All Vote Enlists Creators For 20 Million Feeds
The 'Voting Squad' rollout launched Tuesday on National Voter Registration Day, aimed at TikTok and Instagram ahead of November's midterms.
- Creators Joel Bervell, Olive Okoro and Wildlin Pierrevil anchor the dozen-plus 'Voting Squad' roster.
- Celebrity co-chairs Stephen Curry, Selena Gomez and Tom Hanks back the group Obama founded in 2018.
- Senior adviser Kalisha Dessources Figures says signing up takes less time than a daily doomscroll.
Why it matters: Filling twenty million young feeds with paid creators is turnout marketing built to look like friendship.