Google Wires Data Manager Straight Into Analytics And DV360
Advertisers who fed offline and app data into Data Manager logged a 26% average lift in incremental ROAS, Google says.
- Enhanced Conversions is now built into Google Analytics and Display & Video 360 alongside Data Manager.
- The Data Manager API now runs on IAB Tech Lab's open Event and Conversions API standard.
- Meridian GeoX, the marketing-mix geo-experiment tool, is now generally available worldwide, Google says.
Why it matters: The company selling the ad tools is also the one measuring how well they worked.