Uthmeier Sues Netflix Over Kids' Profiles Feeding Its New Ad Business
Florida says Netflix marketed Kids Profiles as a child's 'own space' while mining the same viewing telemetry it used on adults.
- Uthmeier filed the 66-page complaint September 9 in Florida's Seventh Judicial Circuit Court.
- Florida says Netflix logged billions of events: devices, locations, pauses, rewinds and skips.
- The state wants Netflix to purge the data, end dark patterns and pay civil penalties.
Why it matters: Calling a tracking feed a child's 'own space' is a marketing line; the feed itself was the product.
Florida Attorney General (myfloridalegal.com) news release ↗ · Sep 9, 20269/9/26