MrBeast, First To 500 Million Subscribers, Signs Multi-Year Gemini Ad Deal
The first video, out September 5, sends the crew through jungle, desert and Arctic terrain guided by Gemini, wearing Fitbit Air trackers.
- First video premieres September 5, testing jungle, desert and Arctic survival with Gemini's guidance.
- Fitbit Air, Google's health wearable, appears inside the challenge content for the first time.
- MrBeast will also star in a new Gemini advertising campaign, Google's blog confirms.
Why it matters: A multi-year contract put Gemini and a Fitbit inside a survival show sold to viewers as adventure.