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Aug 27, 2026 · Archive
TechBusiness

OpenAI Formally Launches Brazil Operations, Still Lacks A Local Chief

Brazil sends OpenAI 215 million ChatGPT messages daily, already ranking among the company's three largest markets worldwide.

  • Oliver Jay, OpenAI VP of international strategy, announced the launch in São Paulo on August 17.
  • Itaú Unibanco, Nubank, Localiza and O Boticário already run active projects built with OpenAI.
  • OpenAI signed a letter of intent with Prodam to redesign São Paulo government workflows.

Why it matters: Prodam writes how São Paulo's government functions; OpenAI bought that pen before naming its own local chief.

OpenAI ↗ · Aug 27, 20268/27/26