YouTube adds Amazon to creator shopping affiliate program

Eligible US creators can now tag Amazon products directly inside Shorts, longform videos and livestreams to earn commissions.

Travis Katz, YouTube's GM and VP of Shopping, announced the expansion on August 27, 2026.
Only eligible US creators enrolled in the Shopping Affiliate Program can tag Amazon listings.
Product tagging now works across Shorts, longform videos and livestreams, YouTube's three main formats.

Why it matters: YouTube now earns a commission on what creators sell, not just on the attention they draw.

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