Apple's Base iPhone 17 Was Q2's Best-Selling Phone Worldwide
The iPhone 17 Pro Max and Pro trailed it, while Apple and Samsung split all ten top spots.
- iPhone 17 base model held 6% of global unit sales, the top seller.
- iPhone 17 Pro Max and Pro placed second and third on Counterpoint's list.
- Apple and Samsung split all ten spots evenly, five models each, 26% combined share.
Why it matters: Ten slots split between two firms is not a market, it is a duopoly wearing the market's name.
Counterpoint Research — Global Smartphone Sales, Top 10 Best Sellers ↗ · Aug 26, 20268/26/26